At the base of Abraham Maslow’s pyramid of needs is physiological need. At times of uncertainty people fall back to these basic needs to survive. The Covid19 lockdown has reduced people to seeking for these needs and downplaying other requirements like belongingness needs. Social distancing has reduced ventures in travel and tourism, hospitality and trading in non-food items even though some are essential for survival.
Some items like electric generator parts, automobile parts and mobile phone accessories and repairs are non-food items that are required to make staying indoors less inhospitable.
Five business ventures have however remained buoyant throughout the lockdown so far. They are businesses involving cooked food and raw food items, potable water, pharmaceuticals, small transportation and telecommunications.
These business ventures all have something to do directly with the stomach except telecommunications and small intra-state transportation ventures. They all have one thing in common: they make money everyday.
Mobile and sedentary food vendors and water supplies have continued business in all neighbourhoods. Pharmacies and local medicine stores have also been in business. The telecoms companies have been in business because people need to stay in touch with one another through phone calls or mobile messaging.
In due course, it is expected that more businesses will be partially allowed to open. One of these is the air travel business. The modus operandi for the reopening is still being worked out. No matter how it is decided, one thing is certain: airlines will not be ferrying passengers at full capacity. Some airlines have either reduced their staff strengths or reduced wages by as much as 50 percent in some cases.
People are bracing it up for the new post-Covid19 world. And it will sure no longer be business as usual.